Microsoft 365 Copilot Launch
Introducing a new way to work.
Microsoft 365 Copilot represented a fundamental shift in how people could interact with the tools they use every day. Our challenge was to create a film that introduced AI across Microsoft 365 while capturing what it could mean for the future of productivity.
A multidisciplinary team of six, spanning visual design, 3D, animation, technical art, and UX motion, developed the story, visual language, and product moments in just eight weeks with a modest production budget. The goal wasn't simply to explain Copilot, but to make the possibilities of AI feel tangible, beautiful, and inspiring.
Created entirely in-house, the film helped introduce Microsoft 365 Copilot and became Microsoft's most-viewed internally produced sizzle film.
8 weeks. 6 designers. One of Microsoft's biggest product announcements.
Microsoft's most-viewed internally produced film.
Co-Producer
Co-Director
2D UX animation
Editor
Co-Producer
Co-Director
2D UX animation
Editor